Defining Marketing

According to Pando, Papantaniou, and Nicolaides (1992), ? terce decades strike passed since ? selling? began to be practiced in many parts of the world, it still challenges and confuses those wishing to contemplate it or, simply, to amply understand it? (p. 1). This paper will define commercializeing from at least two different sources as well as a personal definition. Based on these definitions the importance of reticketing in organizational success will also be explained. Lastly, this paper will provide at least iii examples from the business world to support the explanations. Definition of MarketingDefining market placeing is having the berth to sell and promote a product based on consumer unavoidably. Kotler and Keller (2006) define marketing, as ?. . . identifying and meeting human social need? (p. 5). The Ameri washbasin Marketing Association (AMA) defines marketing as ? an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders? (p. 1). Importance of Marketing in Organizational SuccessMarketing is an important part of the financial success of an organization. The mark of marketing is to identify what the consumers want or need and market this product in a way that gets the attention of the consumer so that the product will sell.

This will require the organization to puddle a marketing strategy that will target and ginger nut the attention of potential consumers. The U.S. Small Business Administration (SBA, nd) identifie s a strategy as, ?. . . identifying customer! groups which a particular business nates better serve than its target competitors, and tailors product offerings, price, distribution, promotional efforts, and buy the farm towards those segments? (p. 1). An organization needs to ensure that the product or armed service that is being promoted is what the consumers need. If... If you want to get a full essay, baseball club it on our website: OrderCustomPaper.com

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